AMAZON BRAND OWNER · OPERATOR · STRATEGIST
White-glove Amazon management—led personally by me.
I’m Tanya Higgs. I’ve run my own Amazon brand since 2015, worked inside three of the industry’s top agencies, and helped dozens of founders make sharper, more profitable decisions.
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Founder · Amazon brand owner · Hands-on operator
WHY WHITE GLOVE
Built from both sides of the Seller Central screen.
Since 2015, I’ve been building and operating my own Amazon brand. Along the way, I worked at three leading Amazon agencies—deepening my skill set while making my own business more profitable.
That dual perspective changed how I manage. I know the pressure of placing the inventory order, protecting the margin, and deciding whether growth is worth its cost. After working personally with dozens of founders, I know the best answer is rarely “do more.” It is usually: find the constraint, understand the economics, and act with precision.
White Glove is intentionally boutique. I personally manage no more than six accounts, so I can learn the whole business—not just its ad dashboard. That is how I become a second brain: seeing opportunities early, catching inventory and margin issues before they become expensive, and knowing when to press the gas or tap the brakes.
THE OPERATING PHILOSOPHY
Profit before promotion. Operations before optimization.
Every ASIN must earn its keep.
Account-level averages hide expensive truths. Decisions begin with product-level profitability, then roll up to the brand.
A strong product beats a clever trick.
Healthy margins and genuine demand matter more than fancy graphics, frantic promotions, or the latest PPC hack.
PPC is an amplifier.
Advertising accelerates what is already working—and exposes what is not. It cannot rescue weak economics or broken operations.
Attention is finite.
The more accounts one manager carries, the less deeply they can think. Six clients is my ceiling, not a growth target.
THE WHITE GLOVE DIFFERENCE
Think of it as an Amazon CEO for the Amazon side of your business.
I connect the parts other teams manage in isolation. Inventory changes advertising. Advertising changes cash flow. Catalog structure changes execution speed. Every recommendation is made in the context of the whole business.
REAL CUSTOMER DATA ALREADY ON FILE
A sample of the outcomes behind the operating model.
Individual results vary. Screenshots are real, anonymized examples—not a promise of future performance.
START WITH CLARITY
Let’s find out what your account needs next.
The 66-Point Amazon Opportunity Audit identifies the biggest constraints and opportunities, then gives us a prioritized agenda to review together. No management commitment is required.